West Java Regional Cultural Management UPTD in Designing Virtual Art Performances During the COVID-19 Pandemic

Virtual art performances are a form of program during the pandemic by West Java Regional Cultural Management UPTD in use social media on YouTube. The purpose this study was to determine design virtual performance starting from initial analysis stage, production stage post-production executor UPTD. This research uses qualitative with ethnographic public relations. aims examine behavior relations (PR) communication carried out performers collaboration artists carry performances. results indicate that there stages program, situation analysis, determining goals and objectives program. holding such as editing uploading YouTube media. Therefore, relevant model, namely IPPAR (Insight, Strategic Program, Program Implementation, Action Reputation) mode process